Resources
Analysis and methods on visibility in AI-generated answers, with a focus on the Italian market. Every page has a version, a date and a citable source.
Glossary
- GEO glossary for Italian content
Definitions of the main Generative Engine Optimization terms, with the Italian equivalent where it differs and the distinctions worth keeping.
Methodology
- How much does an audit of your Italian website cost?
Three fixed-price packages from €690 to €1,490: what you get, what is not included, what changes the price and how many working days delivery takes.
- How I assess the quality of Italian text: audit methodology
The six error categories, the three severity levels and the report format I use to assess Italian text written by people or generated by AI models.
Data and reports
- Italian product pages for AI assistants: what E-GEO shows and what it cannot tell you
A study by MIT and Columbia researchers on 13,747 shopping requests measures which rewrites move a product up in AI assistants’ answers. What applies to Italian product pages and what remains open.
- Tu or Lei? How DACH Brands Address Italian Users
A survey of 20 DACH websites in their Italian version shows tu is the absolute standard, with no case of Lei or voi. But the cart and the cookie banner hide traps.
- Do AI systems cite different sources in Italian and German? What the research shows and what it means for your website
ChatGPT switches almost all its sources when the query language changes, Claude barely does. What the Toronto study shows and why Italian remains a blind spot.
Case study
- Three errors that proofreading the Italian will not find, from a QA on marketplace documentation
Anonymised case from DE→IT QA passes on seller documentation for a European marketplace: what I found, how I found it and what I ruled out.